In 2012, B2C e-commerce sales grew 21.1 per cent to top $1trn for the first time, according to new global estimates by eMarketer.
This year, sales will grow 18.3 per cent to $1.298trn worldwide, eMarketer estimates, as Asia-Pacific surpasses North America to become the world’s number one market for B2C e-commerce sales.
Sales in North America are expected to grow 12.2 per cent this year to $409.05bn, but Asia-Pacific sales are expected to grow by 30 per cent to more than $433bn.
Three Asia-Pacific markets – China, India and Indonesia – will see faster B2C e-commerce sales growth than all other markets worldwide this year.
The growth in online shopping in China in 2011 (to $124.2bn), according to China’s Ministry of Commerce: 53.7%
Amount China’s largest online exchange Alibaba Group delivered in sales in the first 11 months of 2012: $161bn