Russian students rise to CIMA’s global challenge

A team of four undergraduates from a Moscow university has won the world title at the 2013 CIMA Global Business Challenge (GBC) final in Johannesburg.

The GBC is an annual competition that pits teams of students against each other in regional finals around the world. Each winning team then goes on to represent its region at the global final.

This year’s final was the biggest to date, involving 24 regional champions, and it was team Fusion, from the Financial University Under the Government of the Russian Federation, that walked away with the overall prize.

Teams from Singapore Management University and Zhejiang University in Hangzhou, came second and third respectively.

All teams had been required to make a presentation in response to a case study of a fictional company facing a number of problems.

These were judged by a panel of industry leaders from companies that included Barclays, Mattel and Unilever.

Other winners at the event, sponsored by Barclays, included Mardhatilla Amalia from the University of Indonesia, who scooped the individual “future business leader” award.

Her team also won the “judge’s choice” video competition, while a team from Middlesex University Dubai won the “people’s choice” video award.

For more on the GBC final, click here.

Photo: Corbis


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