Special report: Global Business Challenge final, South Africa

GBC 2013 hailed a success
26-29 August, Johannesburg
This year’s CIMA Global Business Challenge (GBC) final was the largest in the event’s history, with the victorious team beating 23 other regional winners in a competition that had involved more than 16,000 students around the world.

Speaking after the Russian team, Fusion (pictured with CIMA’s president, Malcolm Furber), was awarded the world title by judges from firms including Unilever, Mattel and Barclays, CIMA’s CEO, Charles Tilley, said: “I commend the winning team from Financial University Under the Government of the Russian Federation on an outstanding performance. The GBC is the most important student event in CIMA’s calendar, as it gives the world a chance to discover the business leaders of tomorrow and allows these future leaders an opportunity to showcase their talents on a global stage. The competition has been a phenomenal success and each of the finalists should be truly proud to have made it through to the global final. The competition has been exceptionally difficult to judge and the level of business skill in evidence has been striking.”

He added: “I thank our global final partner, Barclays; our local partners, the Maslow Hotel and Absa; and the army of student volunteers from South Africa, whose hard work ensured the success of the event.”

Second place went to team Joww from Singapore Management University, while team Buzz and Woody, of Zhejiang University in Hangzhou, came third.

Indonesian student earns individual accolade
Mardhatilla Amalia, a member of the University of Indonesia’s Super Team, scooped the “future business leader” award at the Global Business Challenge final.

This is presented to the finalist who demonstrates both outstanding presentation skills and the ability to convince the judging panel of their business standpoint.

Amalia beat more than 16,000 entrants to this year’s competition to win the title.

The final 96 participants who made it to Johannesburg were assessed and narrowed down to a shortlist of three. During their interviews they each faced rigorous questioning from three judges.

“The GBC is a great experience,” Amalia said. “It has been a big ambition of mine to experience global business at first hand and to be recognised for my talent.”

CIMA’s chief executive, Charles Tilley, said: “We were looking for an individual who showed confidence, persuasion skills and charisma. Mardhatilla possessed these qualities in abundance.”

Video stars rise to the challenge
As part of the Global Business Challenge final, each team was required to produce an “outstanding and innovative” video to showcase their presentation and creative skills, and an ability to “stand out from the crowd”.

Super Team from the University of Indonesia won the prestigious “judge’s choice” competition for its video, while

Team Pinnacle from Middlesex University Dubai picked up the “people’s choice” award. Team Pinnacle’s production was commended by the judging panel for showing “creativity and business merit, while demonstrating confidence and persuasion skills”.


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